Kinetic Type

Kinetic Type

This was a pretty straightforward assignment: Find a :30-2:00 clip of audio and animate type to match it in a style that compliments the content. One of my favorite movies is Groundhog Day, and I chose to use one of my favorite scenes—Phil’s dire prediction for Rita.

Aside from laying out all the text in Illustrator first, all the work was done in After Effects, so I don’t have much in the way of process documentation. The typeface used is Proxima Soft, and Artbeats’ Frosty Window Tutorial helped me get the cold effect I wanted for the end.

I’m generally happy with how it turned out, but if I had time to do it over again, I would plan things out slightly better so that the movement wasn’t so frenetic, especially in the middle.

Final product:

© 2020 David Franusich